# Idea / Pre-Sale

An idea or pre-sale listing lets you gauge interest and collect funding for a product before it is fully built. Buyers pay upfront knowing the product is in development.

## When to Use

Use this type for:

* Products you plan to build but have not finished yet
* Raising early funding to justify building something
* Validating demand before investing development time

## How It Works

1. You create a listing describing what you plan to build, the timeline, and what buyers will receive when it is complete.
2. You set a **Pre-sale End Date** — the date you expect to deliver or stop accepting pre-sale purchases.
3. Buyers pay now and receive access once you deliver and update the listing.

## Delivery

Pre-sale products do not deliver assets automatically. Once your product is ready:

1. Upload the final files and/or generate license keys.
2. Update the product type to the appropriate final type (e.g. One-Time Purchase or License Key).
3. Buyers who pre-purchased will be able to access their delivery from their order page.

## Transparency Requirements

Be clear in your listing about:

* What the product will do when complete
* The expected delivery date (your pre-sale end date)
* What buyers receive at purchase vs. at delivery
* What happens if the product is not delivered as described

Buyers who feel a pre-sale was not delivered as promised can open a dispute.

## Tips

* Keep your pre-sale description honest and specific — vague listings erode trust
* Provide updates to buyers as you build (consider linking to a public changelog or Twitter/X)
* Deliver before or on your stated pre-sale end date


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